Meet Muinmos’ Advisory Board: Sander Daniels (Chair)

We are excited to introduce Sander Daniels as the Chair of Muinmos’ Advisory Board. Based in Cape Town, Sander brings over 30 years of experience in financial services, with a strong focus on sales, scaling businesses, and driving digital transformation. His career includes key leadership roles such as leading Salesforce’s Financial Services division for EMEA, where he oversaw go-to-market strategies and partnerships with System Integrators and Independent Software Vendors. With his deep understanding of compliance and industry solutions, Sander is a perfect fit to guide Muinmos as we continue to transform financial services compliance. In this article, Sander shares his motivations for joining the Advisory Board, his areas of expertise, and his vision for Muinmos.

1) Why did you decide to join Muinmos’ Advisory Board?
In one word: the TEAM; Muinmos employees are unbelievably motivated to transform Financial Services compliance. Their energy makes me want to be part of this movement.

2) What is your main area of expertise that you will be bringing to the team?
During my role as Head of Financial Services EMEA at Salesforce, I have advised 50+ partner ISVs on their Go-To-Market. One common theme is that Sales & Marketing often don’t get the required focus in order to expand at a global level.

3) What do you consider Muinmos’ biggest strength to be?
Without a doubt the vision of the CEO and management team for the platform; the attention to detail to build the most advanced and user-friendly platform for continuous compliance is very impressive.

4) What are your hopes and expectations for Muinmos?
Muinmos has been very modest about their platform capabilities; often clients would say after 12 months usage that they never knew in advance what a profound impact the Muinmos platform would have on improvement of their compliance and driving down their cost base. It is time for Muinmos to lead with customer success and pride.

5) In your view, what is the most compelling reason why a Financial Institution should select Muinmos as their client onboarding platform?
Muinmos is unbeatable when compared to other platforms given their Return on Investment. Muinmos helps customers to drive down their cost of continuous compliance by at least 25% while avoiding regulatory fines and customer avoidable losses. From a reputational and economic perspective Muinmos has no peers.

Discover how Muinmos can help you achieve seamless KYC onboarding and simplify compliance for you.